The Universally Successful Destination…

What? How does that work? What does that even mean?


Those already enlightened business leaders will already appreciate the need to hire on a culture-first basis. There’s nothing more damaging than adding someone to your team that compromises their otherwise brilliant skill-set with a toxic, unsupportive, un-collaborative work-style culture. They’re like human torpedoes. It only takes one to create unacceptable fatalities.


It’s one thing to have a culturally sound team, and that in itself is no mean achievement. But given the vagaries of life in general - keeping the sails trimmed and everyone literally happy and ‘onboard’ is another matter entirely. The last year and a half has presented everyone in a business or organisation with a set of unforeseen life challenges. We have all found it to be an incredibly anxious time, many of us have faced bereavement or long term health concerns for ourselves and our loved ones. Others have risen to the challenge and thrown themselves into voluntary roles. And many have seen the situation as merely a ‘change in business conditions’, and have adapted fast to either survive and moreover thrive. This applies to everyone across the ‘people-verse’: leaders, teams, people.


All of these scenarios (and many more) are typical individual ‘business’ stories of our time aren’t they. Well. Yes and No.


Every single person that forms that thing we call a business, or team, or organisation carries with them their own goals and sense of how they ‘win’. These wins might be comparatively humble. They might be very visible. These wins might manifest in their pastimes. How they relate to others. How they gauge progress in general. How they emotionally feel they are ‘getting somewhere’. Or irrationally banging their heads against a wall. Or being ignored or not being given a voice. For many of us winning feels more like losing.


Imagine for a moment - yourself as a person charged with leading a team to deliver say a project or promise - like a food service for example. You have before you a team of people that understand what success looks like for them and for the team they are a part of. They understand what the ‘win’ looks like. They also understand how they can weed out compromise (like burnout) and balance opportunity intelligently with all the other success metrics in their lives. And armed with that licence just imagine what that team of people could achieve and deliver for themselves, and each other as a business. What you have are people that understand that they can align their own ideals, wins or stars, with each others - and those of the business or organisation they have joined. Effectively aligning their stars in heading towards a Universally Successful Destination. Where everyone has the opportunity to win. Such a destination goes beyond the marketing mantra of a mission statement. Whilst these are vital ingredients in the toolbox, they are very often market driven which is of course fine, but they lack emotional and rational connection. A universally successful destination embraces diversity of the individual and their talents. It embraces voice and choice. It aligns everyone’s power in such a way to scale human abilities exponentially. It also helps to offer a home to attract and retain those talents, hearts and minds that have the most to contribute, both extroverts and introverts alike.


In a business that takes time to understand and set-out its universally success destination, everyone has the opportunity to align their goals, wins, ideals and dreams with it. And to help mould and manage what that destination looks like for everyone too.


Wouldn’t we all like to be part of organisations where there’s a clearly understood Universally Successful Destination, that helps each and every one of us be part of our epic journey together?


Are your own goals, ideals and wins aligned with those of your organisation? And do your people understand how to win everyday for themselves and the business?


Start creating your universally successful destination now, contact hello@potentuel.com

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